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Google Ads · UAE, KSA & GCC Focus

Google Ads Management

Spend less, close more, know exactly why.

Google Ads in the Gulf is expensive and getting worse. Clicks in real estate, legal, medical and education categories regularly cost AED 40 to 150, and the market is crowded with advertisers bidding on broad match with automated bidding and no conversion signal worth the name. That is why so many accounts spend heavily and report nothing beyond impressions.

We run accounts on clean conversion data first — real leads, values, offline closes fed back to Google — then build tight search structures, deliberately separated Arabic and English campaigns, and creative that speaks to Gulf buying behaviour. Then we cut what does not work weekly, which is most of the work and the part most agencies skip.

Starting Retainer
$1,200 /month
or 12% of spend above AED 40k · excludes media
Request Scope & Proposal
What good looks like
−35% Cost per qualified lead typical within 90 days
2.5× Return on ad spend e-commerce accounts
100% Conversion tracking accuracy server-side, deduplicated
What you get

What your team actually receives

Account audit & rebuild

Structure, match types, negatives, bidding, geo and audience settings rebuilt around commercial intent instead of inherited chaos.

Bilingual campaign architecture

Arabic and English as separate campaigns with their own budgets, bids, ad copy and landing pages — because they perform nothing alike.

Conversion tracking done properly

Server-side tagging, offline conversion imports from your CRM, call tracking and value-based bidding fed with real revenue figures.

Creative & landing page testing

RSA asset testing, extension coverage, and landing page variants — because the ad is rarely the bottleneck.

Weekly optimisation

Search term mining, negative keyword expansion, bid and budget reallocation, placement exclusions. Every week, logged.

Transparent reporting

Spend, leads, cost per qualified lead and pipeline in one dashboard, plus a monthly call. You own the account and every change is visible in the log.

How it works

Execution methodology & roadmap

Step 01

Audit

Account, tracking and landing page review with a spend-waste estimate before you commit.

Step 02

Instrument

Fix conversion tracking first. Optimising against bad data is worse than not optimising.

Step 03

Rebuild

New structure, bilingual campaigns, fresh creative, tightened targeting.

Step 04

Optimise

Weekly cuts and reallocations, monthly strategy, quarterly expansion into new campaign types.

Frequently asked questions

Common questions regarding Google Ads Management in the GCC market.

What is the minimum ad spend worth starting on?

Around AED 10,000 a month for most B2C categories, less for tight local service areas. Below that there is not enough data to optimise on, and management fees eat too much of the budget to justify. We will say so rather than take a small account and underserve it.

Do you charge a percentage of spend?

A flat fee from AED 4,500 up to AED 40,000 in monthly spend, then 12% above that. Media is paid directly to Google on your own card, so there is no markup hidden in the media buy.

Should we advertise in Arabic?

Usually yes — Arabic ad groups often show markedly lower cost per click with equal or better conversion, because most competitors are still English-only. It only works with Arabic landing pages and Arabic-capable sales follow-up, so we check that first.

Who owns the account?

You do, always. We work inside your Google Ads account under our MCC. If we part ways you keep every campaign, every conversion action and the entire history.

Middle East Growth Strategy 2026

Ready to be the answer, not just a search result?

Win in Google Search, AI Overviews, Perplexity and ChatGPT across the UAE, Saudi Arabia and the GCC. Request your free bilingual diagnostic.